1. Who We Are
Mitra Media Labs ("we," "us," or "our") is an AI-focused software and automation company registered in Surat, Gujarat, India. We provide custom AI agent development, workflow automation, AI-integrated web & mobile applications, and UX design services to clients worldwide.
Company: Mitra Media Labs
Address: 803, Silver Trade Center, Near Moon Garden, Digital Valley, Mota Varachha, Surat – 394101, Gujarat, India
Email: hello@mimelabs.net
Phone: +91 942 833 3211
Website: www.mimelabs.net
2. Data We Collect
We collect only the minimum data necessary to provide our services and respond to your enquiries.
2.1 Information You Give Us
When you fill out our contact form, we collect:
- First & last name — to address you correctly
- Email address — to reply to your enquiry
- Phone number (optional) — if you choose to provide it
- Message content — your project description or question
2.2 Information Collected Automatically
When you visit our website, certain information is collected automatically by our hosting and analytics services:
- IP address — anonymised for security and analytics purposes
- Browser type & version
- Device type (desktop, mobile, tablet)
- Pages visited, time on site, and referring URL
- Session recordings & heatmaps — if you have accepted analytics cookies (via Microsoft Clarity)
2.3 Information We Do NOT Collect
We do not collect:
- Payment or financial information (no transactions occur on this website)
- Government IDs or sensitive personal categories under GDPR Article 9
- Data from individuals under the age of 13
3. How We Use Your Data
| Purpose | Data Used | Legal Basis (GDPR) |
|---|---|---|
| Respond to contact form enquiries | Name, email, phone, message | Legitimate interest / Contract |
| Send project proposals or follow-ups | Name, email | Consent / Legitimate interest |
| Website analytics & performance | Usage data, session recordings | Consent |
| Security & fraud prevention | IP address, usage patterns | Legitimate interest |
| Legal compliance | All applicable data | Legal obligation |
We never sell, rent, or share your personal data with third parties for their own marketing purposes.
5. Third-Party Services
We use a small number of carefully selected third-party services to operate our website:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Firebase Hosting (Google) | Website hosting & delivery | View |
| EmailJS | Contact form email delivery | View |
| Google Maps | Office location map (contact page only) | View |
| Microsoft Clarity | Analytics (consent only) | View |
Each third-party service is governed by its own privacy policy. We have reviewed each provider and selected only those who maintain adequate data protection standards.
6. Data Storage & Security
Contact form submissions are delivered directly to our team's email inbox via EmailJS and are not stored on our servers. Our website is hosted on Google Firebase, with servers located in the United States and governed by Google's infrastructure security policies.
We implement the following security measures:
- HTTPS encryption for all data in transit (TLS 1.3)
- No database storing personal data on our website
- Access to submitted enquiries is restricted to authorised team members only
- Regular security reviews of all third-party integrations
Retention Period
Enquiry emails received through our contact form are retained for up to 12 months in our team's email system, after which they are deleted unless an active client relationship has been established.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal data. EU/UK residents have rights under GDPR; California residents have rights under CCPA.
Access
Request a copy of the personal data we hold about you.
Rectification
Ask us to correct inaccurate or incomplete data.
Erasure
Request deletion of your personal data where no legal obligation requires retention.
Objection
Object to processing of your data based on legitimate interests.
Portability
Receive your data in a structured, machine-readable format.
Withdraw Consent
Revoke consent for analytics cookies at any time without affecting prior processing.
To exercise any of these rights, email us at hello@mimelabs.net with the subject line "Privacy Request." We will respond within 30 days.
8. Children's Privacy
Our website and services are intended for business professionals and are not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please get in touch:
Email: hello@mimelabs.net
Phone: +91 942 833 3211
Address: 803, Silver Trade Center, Near Moon Garden, Digital Valley, Mota Varachha, Surat – 394101, India
You also have the right to lodge a complaint with your local data protection authority. In India, this is the Ministry of Electronics & Information Technology (MeitY). EU residents may contact their national supervisory authority.